How to Sell on Amazon Canada? – The Ultimate Guide!

Did you know that over 30,000 Canadian small and medium-sized businesses collectively exceeded over $900 million in sales on stores in 2018? Whether you’re a Fortune 500 organization or an artisan vendor, selling on Amazon Canada can be a powerful way to expand your reach and boost your sales.

As an Amazon seller, you can tap into a vast customer base of hundreds of millions of shoppers who visit the platform to discover new products. This ultimate guide will cover everything you need to know about setting up an Amazon Canada seller account, understanding the fees, and effectively selling and promoting your products on the platform.

From navigating the seller registration process to optimizing your product listings and leveraging advanced selling tools, this guide will equip you with the knowledge and strategies to succeed as an Amazon Canada seller. Whether you’re just starting out or looking to expand your existing e-commerce business, the insights and best practices shared here will help you unlock the full potential of the Amazon marketplace in Canada.

Introduction to Selling on Amazon Canada

Selling on Amazon Canada can be a lucrative opportunity for businesses of all sizes. Amazon’s vast customer base, trusted brand, and suite of seller tools and resources make it an attractive platform for Canadian entrepreneurs and retailers. By selling on, you can tap into a massive consumer market, benefit from Amazon’s logistics and fulfillment services, and leverage advanced selling tools to optimize your listings and drive sales.

Why Sell on Amazon Canada?

Canada’s e-commerce landscape continues to grow, with online sales expected to reach over $47 billion by 2024. By selling on Amazon Canada, you can access this thriving market and connect with millions of potential customers. Whether you’re a small business or a larger enterprise, Amazon provides the infrastructure, tools, and support to help you succeed in the Canadian e-commerce space.

Benefits of Amazon’s Selling Platform

Amazon’s selling platform offers a range of benefits for Canadian businesses, including:

  • Vast Customer Reach: With over 300 million active customer accounts worldwide, Amazon provides access to a massive consumer base that you can tap into.
  • Trusted Brand: Amazon is a household name, and selling on the platform can lend credibility and trust to your business.
  • Logistics and Fulfillment: Amazon’s Fulfillment by Amazon (FBA) service handles storage, packing, and shipping, making it easier to fulfill orders and provide a seamless customer experience.
  • Selling Tools and Analytics: Amazon offers a range of seller tools and analytics to help you optimize your listings, track performance, and make data-driven decisions.
  • Advertising and Promotion: Amazon provides a range of advertising options to help you promote your products and reach more customers.

By leveraging these benefits, Canadian businesses can position themselves for success in the Amazon Canada marketplace and unlock new opportunities for growth.

amazon canada seller tools

Getting Started: Setting Up Your Amazon Seller Account

To begin your journey as an Amazon Canada seller, you’ll need to create an Amazon seller account. Amazon offers two distinct selling plans to choose from: the Individual plan and the Professional plan. Understanding the differences between these plans can help you select the one that best aligns with your business needs and sales volume.

1. Choose Your Selling Plan

The Individual plan carries a fee of $1.49 per sale, making it a suitable option for sellers with lower sales volumes. Conversely, the Professional plan requires a monthly subscription fee of $29.99, but provides access to a range of additional selling tools and programs. If you anticipate selling more than 30 items per month, the Professional plan may be the better choice, as it can offer greater flexibility and advanced features to help you succeed on the Amazon Canada platform.

2. Required Information for Registration

To complete the registration process and set up your Amazon Canada seller account, you’ll need to provide various pieces of information, such as your business name, contact details, tax information, and payment method. This information will be used to verify your identity and ensure compliance with Amazon’s policies and regulations.

3. Understanding Amazon’s Selling Fees

In addition to the selling plan fees, Amazon Canada also charges various other fees that you’ll need to factor into your pricing and profitability calculations. These fees can include referral fees, fulfillment fees (if you choose to use the Amazon Canada FBA service), and potentially other additional charges based on your specific product categories and selling strategies. Familiarizing yourself with these fees will help you make informed decisions and ensure the long-term success of your Amazon Canada business.

amazon canada fees

How to Sell on Amazon Canada?

Once you’ve set up your Amazon Canada seller account, you can begin listing your products on the platform. You can either match an existing product listing or create a new one. When creating a product listing, be sure to include important details such as the product title, description, images, and relevant keywords to help customers find your offerings.

1. Creating Product Listings

Crafting compelling product listings is crucial to attracting potential buyers on Amazon Canada. Start by providing a clear and concise product title that accurately reflects the item. In the product description, highlight the key features, benefits, and any unique selling points that set your offering apart. Additionally, include high-quality images that showcase your product from multiple angles, providing customers with a comprehensive visual representation.

2. Optimizing Product Detail Pages

To ensure your Amazon Canada listings are easily discoverable, optimize your product detail pages with relevant keywords. Research and incorporate the most popular search terms related to your products, weaving them naturally into your titles, descriptions, and bullet points. This will help your listings appear higher in customer searches, increasing the chances of your products being discovered and added to their shopping carts.

3. Fulfillment Options: FBA vs. FBM

When selling on Amazon Canada, you have two primary fulfillment options: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). With FBA, you store your inventory at Amazon’s fulfillment centers, and they handle the picking, packing, and shipping of your orders. FBM, on the other hand, allows you to store and ship the products yourself. Carefully evaluate the fees associated with each option, as well as the potential benefits in terms of customer experience and logistics, to determine the best fulfillment strategy for your Amazon Canada business.

how to sell on amazon canada

Promoting Your Products and Growing Your Business

Once your products are listed on the Amazon Canada platform, you’ll need to focus on effective promotion and growth strategies to help your offerings stand out in the competitive marketplace. Two key levers you can use to drive visibility and sales are pricing and advertising.

Pricing and Advertising Strategies

Carefully consider your pricing strategy to ensure your products are competitively priced while still maintaining a healthy profit margin. Research your competitors’ prices and use Amazon’s pricing tools to analyze market trends and optimize your listings. Leveraging Amazon’s advertising solutions, such as Sponsored Products and Sponsored Brands, can also help boost the discoverability of your selling products on amazon canada. Strategically placing ads and targeting relevant keywords can increase the chances of your products appearing in customer searches and driving more sales.

Creating an Amazon Store

Another powerful way to promote your business on Amazon Canada is by creating an Amazon Store. An Amazon Store is a customizable, brand-focused online storefront that allows you to showcase your product offerings, share your brand story, and provide a more immersive shopping experience for customers. By creating an Amazon Store, you can better control the presentation and messaging of your brand, enhance your visibility, and encourage customer loyalty and repeat business.

amazon canada advertising

Monitoring and Managing Your Amazon Business

To succeed as an Amazon Canada seller, it’s essential to closely monitor your business performance and proactively manage your account. By regularly reviewing key metrics, maintaining optimal inventory levels, and providing exceptional customer service, you can ensure the long-term growth and profitability of your Amazon Canada seller operations.

Performance Metrics and Reports

Utilize the comprehensive suite of Amazon Canada seller tools and reports to track your account’s performance. Regularly review metrics such as sales, revenue, conversion rates, and customer feedback to identify areas for improvement. Analyze your Amazon Canada seller performance data to make informed decisions about pricing, advertising, and product selection.

Inventory Management

Efficient inventory management is crucial for maintaining a successful Amazon Canada seller business. Leverage Amazon Canada seller tools to monitor your stock levels, set reorder points, and ensure you have the right products available to meet customer demand. Proactively manage your inventory to avoid stockouts and minimize the risk of overselling.

Customer Service and Reviews

Providing exceptional customer service is key to building a positive reputation and driving repeat business as an Amazon Canada seller. Respond promptly to customer inquiries, address any issues or concerns, and consistently deliver high-quality products and services. Actively monitor and address customer reviews, using feedback to identify areas for improvement and to showcase your commitment to customer satisfaction.

By carefully monitoring your Amazon Canada seller performance, optimizing your inventory, and prioritizing customer service, you can establish a strong foundation for long-term success on the marketplace.


Selling on Amazon Canada can be a powerful way to grow your business and reach a vast customer base. By understanding the platform’s selling plans, fees, and tools, and implementing effective product listing, promotion, and management strategies, Canadian sellers can unlock significant opportunities for success on With the right approach and dedication, sellers can leverage the benefits of the Amazon marketplace to drive sales, expand their reach, and build a thriving e-commerce business.

From tapping into Amazon’s trusted brand and extensive customer base to utilizing the platform’s advanced selling tools and fulfillment services, the Amazon Canada marketplace offers a wealth of potential for Canadian entrepreneurs and retailers. By carefully navigating the registration process, optimizing product listings, and implementing strategic pricing and advertising techniques, sellers can position their offerings for maximum visibility and sales.

Maintaining a successful Amazon Canada business also requires diligent performance monitoring, inventory management, and customer service. By staying on top of these critical aspects, sellers can ensure they deliver a seamless shopping experience and build a strong reputation on the platform. With the right mindset, resources, and execution, Canadian sellers can harness the power of the Amazon marketplace to propel their businesses to new heights.


1. Do I need a license to sell on Amazon in Canada?

There is no specific license required to sell on Amazon in Canada. However, you may need to obtain certain business licenses or permits based on the nature of your products and the province or territory where your business is located.

2. Can I sell on Amazon if I live in Canada?

Yes, you can sell on Amazon if you live in Canada. is the Canadian marketplace where Canadian residents and businesses can set up an Amazon seller account and start selling to Canadian customers.

3. How much does the average Amazon seller make in Canada?

The average income for Amazon sellers in Canada can vary significantly based on factors such as product category, sales volume, and business model. However, in 2018, over 30,000 Canadian small and medium-sized businesses collectively exceeded over $900 million in sales on stores.

4. What documents are required for an Amazon seller in Canada?

The main documents required to set up an Amazon seller account in Canada include a valid government-issued ID, a Canadian business registration number, and a Canadian bank account. Additional documents may be required depending on the nature of your business and the products you sell.

5. How much does it cost to sell on Amazon Canada?

Amazon offers two selling plans for the Canadian marketplace: Individual and Professional. The Individual plan costs $1.49 per sale, while the Professional plan has a monthly fee of $29.99. The Professional plan may be the better option if you plan to sell more than 30 items per month, as it provides access to additional selling tools and programs.

6. Do I need a bank account for an Amazon seller?

Yes, you will need a Canadian bank account to set up an Amazon seller account in Canada. This is required to receive payments from Amazon for your sales and to set up your seller account profile.

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